小米公司简介英文版一览：

Xiaomi, a Chinese electronics company founded in 2010, is often regarded as the Apple of China. It became the world’s most valuable “unicorn”独角兽企业 in 2014, with a private valuation of more than US$46 billion.

Though it is best known for low-cost, value-for-money物有所值的 smartphones, Xiaomi is not merely a smartphone manufacturer. It has been aggressively building an ecosystem生态系统 of smart connected devices, including: smart TVs, air purifiers, sports cameras, VR devices, drones无人机, and even smart rice cookers.

Xiaomi became China’s largest smartphone brand in 2014. It attracted a lot of first-time, young, tech-savvy 热衷高科技的consumers due to its inexpensive pricing, highly customizable smartphone, and fan-based marketing. It rejected brick and mortar实体零售店 retail stores, traditional distribution channels, and conventional advertising.

Instead, Xiaomi utilized a unique and innovative way to engage its consumers with its “geeky” brand positioning极客品牌定位. It leveragedl利用 online user communities, social media, flash sales, and online-to-offline (O2O) events which hyped consumer expectations.

The company ensured customer satisfaction by incorporating user feedback to make frequent software and features updates. As a result, Xiaomi created a sticky fan base, known as “Mi-fans.”

小米公司待遇怎么样?

“小米公司待遇不错，月薪10000元，年终奖2000元，五险一金，有社保和住房公积金。公司有薪酬晋升制度，但透明度不高。工作时间长，周末不加班，年假有5天，但基本没有机会休完，双休基本没有机会。培训体系较差，内部拉帮结派、站队严重，对职业帮助有限。